About the Client
RummyCircle is one of India’s leading online rummy platforms, offering 100% legal and skill-based gameplay as recognized by the Supreme Court of India. Their app provides safe, secure, and rewarding gaming experiences for players across the country.
🎯 Objectives
The client approached us with a clear set of performance goals:
- Launch a geo-targeted campaign across Karnataka, Kerala, Tamil Nadu, Gujarat, Andhra Pradesh & Maharashtra
- Achieve a Day 7 ROI of 1.5%
- Maintain CPA at ₹5,500
- Boost overall brand visibility, installs & registrations
🚀 Our Strategy
1. Hyper-Focused Targeting
We restricted the campaign to the 6 specified states to ensure quality and relevance in user acquisition.
2. Conversion-Optimized Ad Creatives
We developed audience-specific ads—tailored visuals, region-friendly messaging, and compelling hooks to drive action.
3. High-Impact Email Marketing
Continuous email nurturing was executed to maintain and exceed the client’s D7 ROI target.
4. Strong Funnel CTAs
Action-driven CTA placements encouraged users to install the app and complete their registration journey.
5. Brand Lift Across Digital Channels
We strategically expanded the brand’s presence to enhance trust and visibility among potential players.
📈 Results Achieved
Key Performance Metrics
| Metric | Target | Achieved |
|---|---|---|
| D7 ROI | 1.5% | 2% |
| CPA | ₹5,500 | ₹5,500 (Maintained) |
| ARPU | ₹120 | ₹120 |
| Installs & Registrations | — | 1,85,000+ |
Additional Highlights
- Delivered 2,00,000+ installations from January–August 2020
- Strengthened brand recall across all targeted markets
- Improved long-term customer value through optimized funnels
🏆 Conclusion
Our performance-driven, region-specific strategy helped RummyCircle surpass its goals. With 1.85 lakh+ installs, optimized CPA, and a 33% higher Day 7 ROI, the campaign delivered exceptional growth and improved brand presence in highly competitive markets.